You may have heard of the term customer service. Today, more and more top companies are focusing on something called customer success. So, what’s the difference? In a nutshell, customer service is reactive while customer success is proactive. With customer success, a company anticipates the needs of a client and takes steps to provide them with what they need before they ask for it. Here’s a look at why customer success should be a focus for your business.
1) Customer success reduces churn
One of the keys to a successful business is the ability to build long-lasting relationships with its customers. It is common for customers to simply drop out of any recurring product or service subscriptions. Therefore, a company must continue to engage with the customers and create more value for existing clients. This will ensure a steady income as well as lower the expenses in acquiring new customers.
2) Customer success drives customer satisfaction
Customer success is all about taking care of the client outside of the usual sales funnel. Therefore, it is important to engage with them after the sale to follow up and make sure that they are happy. With higher customer satisfaction, a company will be better able to sell to that customer in the future.
3) Customer success protects your business from the competition
Remember that there is always someone looking to take your clients. When you focus on customer success, you are maintaining a tighter grip on them. That makes it less likely that they will be lost to a competitor and you can maintain or grow your customer base.
We can help elevate your customer success goals
The key to your customer’s success is ensuring that they enjoy a seamless shopping experience. Inkas Payments can help your business with top payment processing and merchant account services. Contact us today for a quote.