Quick Tips

How to Build a Community Around Your Business

One of the best ways to build your brand is to create a community that talks about your brand. Thanks to today’s social media platforms, you can easily build a community at a low overall cost. Here are five steps you can take to build a community around your brand today.

1) Post value-added content often to social media sites 

Most brands have Facebook, Twitter and Instagram accounts. However, many brands are not using them. Use these social media platforms to provide value-added posts. For instance, if you sell home decor, don’t just show pictures of your products. Also, be sure to have DIY posts on how to decorate each part of the home. 

2) Embrace social causes important to your brand 

People are usually passionate about social causes. Therefore, it is a good idea to cultivate and capture that passion by embracing certain social causes. For instance, if you own a pet grooming business, you can help support pet adoption programs. 

3) Create an educational blog 

While many people are on social media platforms, blogs are still valued for businesses that can offer valuable information for your client. For instance, if you have a law practice or an insurance company, then you should maintain a regular blog that can help educate future clients. 

4) Hold Question and Answer Sessions 

One great way to build a community is to get their participation. You can easily build a community by holding live question and answer sessions. Platforms such as Youtube, Twitter, Instagram and Facebook have live video capabilities that allow you to hold question and answer sessions. 

5) Create live social media events 

You can also use live video to create exciting social media events. Your social media events can include everything from new product presentations to product demonstrations. 

Creating buzz around your business

Building a community around your business is important to its success. That includes giving your customers the payment options that makes it easy for them to do business with you. INKAS Payment is ready to support you with a wide range of services. Contact us today if you would like to learn more.